Strategic marketing and positioning consulting
When marketing produces activity without a shared direction, the first task is to clarify the market, customers and priorities. I work with founders and teams to turn those choices into an operating plan with clear responsibilities and measurement.
When to intervene
Slower growth, negotiations that repeatedly end in discounts or an offer that is difficult to distinguish from competitors deserve investigation. The starting point is not another advertising channel. It is understanding who buys, why they choose the business and what prevents that value from becoming revenue.
From market insight to value proposition
I work on market and competitor analysis, segmentation, customer interviews and positioning. I compare what the company says with what customers recognise and are willing to pay for. This informs the value proposition, commercial messaging and offer priorities.
Marketing planning, go-to-market and execution
I translate strategy into objectives, activities, budgets and responsibilities. The assignment may involve a launch plan, funnel redesign, marketing and sales alignment, or coordination of teams and partners. The engagement model reflects the level of operational involvement required.
How to evaluate the work
We establish a baseline and project-specific indicators: customers acquired, contract conversion, acquisition cost, margin or sales-cycle length. Deliverables include reasoned decisions, a usable plan and a way to review priorities, without confusing lead volume with business value.
Frequently asked questions
Do we need an existing marketing department?
I can support an established team or help a founder organise priorities, roles and partners. The structure is assessed alongside the objective.
Does consulting include execution?
An assignment may be a focused assessment or a temporary or fractional role with operational responsibility. Activities, roles and scope are agreed before work starts.