Insights

Strategic marketing, CRM and business growth: insights and case studies

Stefano Masiero’s insights and case studies on positioning, lead generation, CRM and innovation: practical problems and operational choices.

2026-10-06

Full of leads,short on customers

A real case: a close rate rising from 3% to 30% through a funnel connecting leads, AI agents and sales.

2026-09-21

Customer cost, drop-off points and alignment between marketing and sales: three checks for your funnel.

2026-09-15

Target, message, landing page, data and measurement: why lead generation only works as a system.

2026-07-14

A real case shows how the strongest value is often the one a company considers normal.