Strategic marketing, CRM and innovation services

Strategic marketing and positioning consulting

When marketing produces activity without a shared direction, the first task is to clarify the market, customers and priorities. I work with founders and teams to turn those choices into an operating plan with clear responsibilities and measurement.

CRM, loyalty and customer value consulting

Acquiring customers is only part of the job. I help businesses connect data, commercial processes and relationship programmes to understand customers and build continuity over time.

Digital transformation and AI for marketing and sales

Technology creates value when it solves an operational problem and people use it. I help businesses select digital priorities and coordinate AI projects linked to business objectives.

Gamification and customer engagement

Participation is not created by adding points to every activity. I design journeys and mechanics that connect customer motivation with a behaviour that matters to the business.

Temporary Marketing Manager for SMEs and corporate teams

A temporary engagement brings senior management experience into the business for a defined phase or project. I join the context, clarify priorities and work with the team on execution.

Fractional Marketing Manager: flexible marketing leadership

Fractional management provides senior marketing leadership through an ongoing engagement with an agreed part-time commitment. It is worth considering when the business needs direction but the workload does not require a full-time role.