Fractional Marketing Manager: flexible marketing leadership
Fractional management provides senior marketing leadership through an ongoing engagement with an agreed part-time commitment. It is worth considering when the business needs direction but the workload does not require a full-time role.
Ongoing leadership for the team
I support founders and operational teams in decisions about audience, positioning, priorities and investment. The role needs access to information and clear responsibilities. Without those conditions, reduced presence can become a sequence of meetings without follow-through.
What marketing leadership covers
Work may include marketing planning, funnel review, team and partner coordination, budgets and KPI interpretation. The aim is to connect activity with business objectives and build team autonomy. Specialist work and production are organised around available resources.
How the engagement is organised
We agree objectives, working cadence, review moments and decision-making arrangements. Priorities become a plan and are reviewed regularly. Commitment depends on the context and may be reassessed when needs or the internal structure change.
How it differs from occasional consulting
Consulting can answer a specific question or deliver a focused analysis. Fractional management involves continuity, coordination and agreed responsibilities over time. A temporary engagement may be more suitable when a particular phase requires dedicated intervention.
Frequently asked questions
Is it suitable for an SME without a marketing director?
It can be, where objectives are clear and internal or external resources can execute. Feasibility is assessed with the founder.
How many days per month are needed?
There is no universal number. Commitment is agreed according to complexity, objectives and the autonomy of operational resources.