When I started working in digital marketing, the Internet was still promising. Today, in 2025, it has become the natural context of every relationship between brands and people. But something is changing again.
Technologies evolve faster than our ability to understand them. Artificial intelligence is no longer new: it is an integral part of marketing strategies, content creation and daily decisions. Yet, the more "technological" we become, the more we feel the need to become human again.
From this reflection was born "Digital Marketing 2025", an evolution of the manual "The tools of digital marketing" published by E-Business Consulting and available on Amazon. A guide that brings together over twenty years of experience in the field and a clear gaze towards the future. A book designed for those who work in marketing, communications or simply want to understand how the way companies connect with people is changing.
What you will find inside
The guide analyzes all the main areas of digital marketing with an updated, concrete and – above all – applicable perspective:
SEO and Artificial Intelligence – how semantic search and Search Generative Experience are rewriting the rules of online visibility.
Email Marketing 5.0 – automation, personalization and AI copywriting for a smarter and less intrusive relationship.
Social Media and Creator Economy – the evolution of platforms in 2025, between authenticity, community and new collaboration models.
Loyalty and Gamification - from the "points program" to the experiential and participatory relationship.
Artificial Intelligence in marketing – between ethics, creativity and the European AI Act regulation.
The book ends with a chapter that I particularly love: "The future of marketing and new professions". Because technological change does not replace people, but amplifies their skills, as long as we continue to study, doubt and improve every day.
Why read it
“Digital Marketing 2025” is not a technical manual nor a list of tools: it is a map to orient yourself in a world where the boundaries between online and offline, between data and people, no longer exist. A guide for those who want to understand, not just apply.
“Technology evolves, but trust remains human.” This is the sentence that opens the book. And it is also the starting point of a new way of marketing: more aware, more empathetic, more sustainable.
