StefanoMasiero

Stefano Masiero

Info & Contact

Where

info@smasiero.it | +39 3483214327

Padova/Milano/Roma

Stefano Masiero Temporary & Fractional Manager Marketing and CRM

Clear

strategy, certain

results!

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Solutions for growth

I bring over thirty years of hands on experience across startups, multinational groups and digital agencies. I work alongside your teams to accelerate growth, streamline processes, improve customer experience and strengthen your competitive position. I quickly immerse myself in your business, define clear priorities, set a practical strategic direction and actively support execution because real impact happens only when things get done.

Temporary & Fractional Manager for Strategic Marketing Activities and CRM Projects

Who I

Work With

I support CEOs, founders and marketing leaders who need a senior manager able to bring structure, direction, speed and measurable results without the cost, rigidity and overhead of a full-time executive.

Value Proposition

I spent more than two decades as an entrepreneur, running two digital agencies and launching international businesses in Italy. This allows me to understand not only strategy, but the real-world challenges and pressures of those who lead a company.

Blog

blog-detail

social,

Friends of No One, Connected with Everyone: The Great Bluff of Digital Networking

2026-01-23 14:54

From Gen Z barricades to LinkedIn ambushes, here’s why your next notification could be a golden opportunity or just a one-way ticket to spam.

generative-ai-,

SMBs that understand AI today will dominate the market tomorrow

2026-01-14 15:23

Even with a small budget, GenAI can become the secret weapon of Customer Experience

digital-nomad,

the myth of the digital nomad between Macbook and Enchanted Beaches

2026-01-09 14:58

Forget the dusty mahogany desk and the smell of stale coffee from the office vending machine.

meta,

The Great Silence: Meta and the Plundering of the Open Web

2026-01-08 11:18

If you thought 2026 would finally deliver flying cars or digital peace, you will be disappointed. Instead, it will be remembered as the year Mark Zuckerberg

digital-budgets,

70% of Digital Budgets are Wasted on Ghosts (and other Christmas stories)

2025-12-22 11:03

It’s time to stop paying for the "right to appear" and start investing in the "privilege of being noticed."

fractional-manager, temporary-manager,

SMEs grown, managers absent: the real bottleneck is not the market

2025-12-16 11:35

When turnover and opportunities increase, but the lack of structure hinders decisions, delegations and results.

How copyright changes in the age of artificial intelligence

2025-12-10 15:39

Copyright is experiencing one of its deepest identity crises, a legal odyssey made inevitable by the arrival of generative artificial intelligence

gap-culturale,

The Italy that does not study: the true hidden engine of our decline

2025-12-10 15:36

If knowledge is the new oil, Italy is dry. In this article I analyze the cultural gap present in Italy with its consequences

nps-e-member-get-member,

The Invisible Engine of Marketing: How NPS and MGM Push KPIs Off the Scale

2025-12-01 10:42

Quando si parla di crescita sostenibile, Net Promoter Score e Member Get Member vengono spesso trattati come due mondi separati: da una parte la metrica.....

ai-e-operatore-virtuale,

Call center: Change the voice, not the service with services delivered via AI

2025-12-01 10:31

There was a time when the background noise of call centers was made up of headphones, fast keyboards and a few puffs between one assistance call and another.

loyalty,

Loyalty: let's find out why traditional programs no longer work

2025-11-25 15:19

For years we told ourselves that Loyalty was a question of more or less glossy cards, stamps, points and catalogues. All you had to do was insert a card

Digital Marketing 2025 – The guide for a new marketing humanism

2025-11-20 10:13

When I started working in digital marketing, the Internet was still promising. Today, in 2025, it has become the natural context of every relationship

Hot, warm or frozen? The art of choosing the right leads for your business

2025-11-20 10:07

A practical and ironic guide to understand when to focus on hot, warm or cold leads based on the brand, product and market maturity, avoiding mistakes

If we drive to earn points, why shouldn't customers do it?

2025-11-20 10:01

Gamification is one of those words that seem to have come out of too long a brainstorm, and instead describes something we experience every day without

Clear

Solutions for growth

Value Proposition

I spent more than two decades as an entrepreneur, running two digital agencies and launching international businesses in Italy. This allows me to understand not only strategy, but the real-world challenges and pressures of those who lead a company.​

I spent more than two decades as an entrepreneur, running two digital agencies and launching international businesses in Italy. This allows me to understand not only strategy, but the real-world challenges and pressures of those who lead a company.